Do any of the apps Snapchat, Secret, Whisper or Banter ring a bell to you?
Have you used any of them? Because these apps and networks differentiate from the biggest social networks of today (Facebook, Twitter, Instagram), the big question is: how can brands utilize them?
Our CEO, Aliza Freud spoke at OMMA Social at Internet Week New York event. Check out the video below.
The Down Low On These Apps
Snapchat is an app where you can snap a photo or video, add a caption and send to a friend. They’ll view it, laugh and then the Snap disappears from the screen forever (unless they take a screenshot! Website Download Snapchat
On Whisper, you can connect with likeminded individuals, and discover the unseen world around you. You’re free to anonymously share your thoughts with the world, and build lasting, meaningful relationships in a community built around trust and honesty. Website Download Whisper
Banter is a free mobile app that lets people chat about what matters to them. You can join or create Rooms to chat openly and honestly with other members about anything that interests you. Website Download Banter
Are influential women on these anonymous networks?
We surveyed the SheSpeaks community to see what they had to say about these up and coming apps.
While most brands have not yet experimented with these apps, some have jumped into SnapChat. See some examples of how brands engaged with their customers here: 5 Creative Ways Brands Are Using Snapchat.
What can we take away from these examples and ideas discussed in the panel?
- In these new social spaces, relevance is key.
- It is important to enter these spaces with a relevant and exciting campaign, rather than just to do it for the initial PR pitch.
What do you think about brands entering these social spaces? Tweet with us at @SheSpeaksInc to let us know!