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Finish Detergent Influencer Marketing Campaign

Blueprint for A Winning Influencer Campaign: Finish Detergent

The Association of National Advertisers (ANA) asked SheSpeaks to present with our client, Reckitt Benckiser, the maker of Lysol and Finish Detergent, about how-to develop and execute a successful influencer marketing campaign. Campaign Background In Q3 of 2019, Reckitt Benckiser wanted to build awareness for Finish Detergent with a new target consumer group, Hispanic women….

Marketing During a Crisis: Now and Post Coronavirus

In an effort to better understand how shoppers are reacting to the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to sentiment, attitude and purchase behavior. We shared these results at a webinar with the Supplier Community on Thursday, May 7th. This is the…

UPDATE: New Survey: Women React to Coronavirus

In our latest study on how women are reacting to COVID-19, we asked 1,685 women from across the US to share their thoughts and experiences related to the crisis. This is our 4th survey on the Coronavirus and it was fielded April 13th-15th 2020. [Prior Coronavirus Shopper Surveys: Waves 1&2, Wave 3] Topline Findings •More Social…

REPORT: How Is Shopper Consumption Changing?

In an effort to better understand how women are feeling about the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to the Coronavirus. This is the 3rd survey that SheSpeaks has fielded on the Coronavirus. Our latest survey was fielded March 31st-April 4th 2020…

Influencer Marketing Done Right During COVID-19

During the Coronavirus crisis, brands and influencers MUST use good judgment when posting sponsored content. This Instagram post from actress Alyson Hannigan for Kit Kat’s new Birthday Cake flavor is a good example of how brands can effectively engage influencers now. The post has earned a 15%+ engagement rate representing a 650% increase over the…

Influencer Marketing and COVID19

We have been thinking about how influencer marketing should work during this unprecedented time. Should brands be engaging with influencers to create content now? Though we believe that influencer marketing is a viable and effective tool, even now, it must be managed with caution and careful messaging. (If you’d like to get right to the…

REPORT: Women React to COVID-19

In an effort to better understand how women are feeling about the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to the Coronavirus. Two separate surveys were fielded:– March 9th-11th 2020 and 1,369 respondents completed the survey– March 13th-15th 2020 and 1,357 respondents completed…

Women React to Coronavirus

How are women feeling about the Coronavirus? We wanted to know so we asked SheSpeaks members to weigh in and share their thoughts.  Corononavirus Survey Topline Findings: No Special Shopping Trips: 75% say they have not made a special shopping trip to stock up. Not Yet Impacting Life: 82% of women have not changed their…

Influencers #FallinLava with Hershey’s at Walmart

THE CHALLENGE Competition in the chocolate market is fierce during the Valentine’s Day Holiday period.   The top candy brands are competing for the shopper’s dollars at retailers across the country.  Hershey’s launched a sweet Influencer campaign that led Valentine’s shoppers to Walmart for Hershey‘s Pot of Gold and new Lava Cake Kisses. THE SOLUTION Hershey’s…