Blog

New FTC Influencer Guidelines Released November 2019

Several years ago with the explosion in popularity for the use of influencer marketing as a brand tactic, the FTC began publishing Influencer Guidelines.  As influencer marketing evolves so too do the FTC guidelines. If you are an influencer or a brand that utilizes influencers for marketing initiatives, it is critical to stay up to…

Influencer Marketing Hot Take: Feature Your Brand Expertise

When engaging influencers to market a service, humanize it and bring in an expert who can be featured in content as your brand’s expert. Let Influencers Crowdsource Questions from their Audience to Increase Engagement with Content INFLUENCER TIP: Feature an expert from your company in order to put a face to your service. Then allow Influencers…

Influencer Tip: How to Maximize Influencer Content ROI

Brands like Coca-Cola see strong ROI when utilizing influencer content on retail partner sites. INFLUENCER TIP: If you use influencers to create content for your brand, you can use that content to help sell product on retail partner sites. Shoppers love seeing your product featured in influencer/user content. Influencer content integrated into retail sites sees…

Product Reviews: Check out what SheSpeaks members had to say.

Whether they are shopping for electronics, cosmetics, clothing, or something else, more and more women are turning to product reviews to help in their purchasing decisions. Some are looking up reviews before heading to the store, while others are looking up reviews while already in the store! We recently conducted a survey where we asked…

Summer 2019 Entertaining Study: How Women Entertain

SheSpeaks surveyed female shopper influencers in June 2019 to better understand summer entertaining shopping habits including: 1) Purchasing items for their entertaining needs 2) Purchasing items in-store vs. online Three key insights emerged: 1) Women splurge for higher quality products when entertaining vs. just everyday use 2) Women are more likely to shop in-store vs. online for summer get-togethers. 3) Chips, crackers and cheese top the list for…

SheSpeaks Baby Care: Consumer Insights 2019

In 2019 SheSpeaks commissioned our Baby Care study with the goal of better understanding: – What drives Moms\’ purchase intent – How Moms are engaging in social & with Baby Care brands in social – What causes mom to experiment & engage with new Baby Care brands and products – What is the role of…

How to Execute A Successful Influencer Campaign

Finding the right influencers to work with your brand is only one of the challenges. Ensuring that influencers create content that has the potential to move shoppers to purchase is another. For brands interested in leveraging influencers to convince and convert shoppers, there is a “recipe for success”- a process that can be followed to…

Walmart Shopper Influencer Study May 2019

SheSpeaks surveyed Walmart shopper influencers between April 20-23rd 2019 to better understand their shopping habits We were interested in learning more about how Walmart shoppers were approaching: 1) Online shopping vs. in-store purchases 2)  Online grocery pick up and delivery Following are high-level findings and data from the study. SheSpeaks conducted a similar study in…