Blog

Sam\’s Club Shopper Study – Memorial Day & Summer

With Memorial Day and summer upon us, SheSpeaks decided to ask Sam\’s Club shoppers how they were planning for Summer. In the last few weeks we fielded two different studies with our Sam\’s Club Shopper influencers: 1) Memorial Day/Summer Outings- focus 2) Cafe, Fresh Home Meal Solutions etc.- focus 3) A few other topics including credit cards…

Brand Trust on the Rise; Trust In Social Media is Low

In 2017, with the proliferation of stories about \”fake news\”, social media privacy concerns & damaged brand reputations, we were inspired to ask our community how they were feeling the media, social media and brands. You can see more about our 2017 results here. This year we were curious to see how things changed. Did…

Influencers Adapt to Social Platform Changes

Influencers are everywhere – we see them in our feeds, on TV and in the media. In the last few weeks alone, The New York Times has published several feature articles on the phenomenon of social media influencers. What was once just a topic for trade publications has taken center stage in the mainstream media….

How to Build a Successful Influencer Campaign in 6 Steps

6 Steps to a Successful Influencer Marketing Campaign CPG brands have jumped on the Influencer Marketing bandwagon with everyone from cosmetic, food, diaper, paper towel and many other CPG brands are all leveraging influencers to help tell their stories. Achieving an effective influencer marketing campaign requires a thoughtful process for planning and execution. Finding the…

Aliza Freud ’01 on Influencer Marketing

While at American Express at the start of the millennium, Aliza Freud \’01 began to see first hand the impact DVR penetration was having on traditional TV advertising. As she thought about the diminishing returns likely to follow, she reflected on how much impact American Express card holders had on their friends and family. Thinking…

UGC: It\’s As Easy As 1, 2, 3 …

By Carol Milliron UGC: It\’s As Easy As 1, 2, 3 … Last fall, I paused while scrolling through my Facebook feed when I spotted a friend and her family holding a four-foot fork and an oversized blueberry in front of a “pancake mobile” parked in front of her house. Her photo led to her…