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Tapping Into the Sisterhood of Motherhood

      by Aliza Freud, Op-Ed Contributor “Off to Chicago for 2 day business trip. I could hear my kids crying as I closed the front door to catch my Uber this morning. I waited until we had pulled away before I started to cry. I hate leaving them!” wrote a mom I know…

How Influencers Are Helping Brands Win On Periscope

How Influencers Are Helping Brands Win On Periscope by Aliza Freud, OpEd Contributor, 13 minutes ago It’s Jan, 8, 2016, and Joey Fortman, an influential blogger, is walking the vast convention exhibition floor at CES (Consumer Electronic Show) in Las Vegas while she is live-broadcasting on Periscope. Joey is currently showing her tuned-in audience a…

2016: The Year of Overall Health and Wellness

This Post Originally Appeared In MediaPost: Marketing CPG: http://bit.ly/1Znz8er SUBSCRIBE RSS REPLY TO EDITOR HOME By Morgan Buell Monday, Jan. 11, 2016 2016 Is The Year of Overall Health and Wellness The 2016 ball has dropped, the holiday presents have been organized and put away, and the resolutions are in full-effect. But have you noticed something different…

To Win in 2016, Let Consumers Personalize Your Brand Experience

Blah, blah, blah. We’ve all heard about personalization for years. In the nineties, credit card companies launched new products with options and features that you could combine to make your very own “perfect” credit card. So, many of us had credit cards in our wallets with pictures of our dogs or kids and, we even…

How Food Brands Can Win Over Female Shoppers

      Source: bit.ly/1jm6OXd It’s a typical Tuesday evening at Jackie’s house in Madison, Wisc. Jackie, 36, is watching her daughter, Lucy, 6 ,and son, James, 5, push their dinner around their plates. “Why aren’t you eating? Jackie asks. “Because you make the same thing all the time. Can’t we have something different for dinner?”…