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Infographic: The Snack Brands and Foods Moms Really Reach For

Low-carb diets may still bring a lot of buzz, but when women need a snack, they\’re three times more likely to reach for chips, pretzels and crackers over protein-rich choices like cheese and yogurt. We conducted a survey exclusively for Adweek of U.S women ages 18 and older to see what kinds of snack foods they…

SheSpeaks Consumer Insights on Baby Care

SheSpeaks commissioned our Baby Care study with the goal of better understanding: – What drives Moms\’ purchase intent – How Moms are engaging in social & with Baby Care brands in social – What causes mom to experiment & engage with new Baby Care brands and products – What is the role of dads in…

SheSpeaksTV Launches: A Video Channel for Women 30+

Last year, we started to notice a shift in the viewing behavior of our SheSpeaks community. Based on our ongoing research, we learned that our members were watching less and less TV and increasingly looking to online video for interesting and useful content. The Opportunity Our research told us that over 82% of our members…

Shedding Light on Dark Social

Imagine you just read an article or watched a video and you wanted to share it with a colleague or a friend. How would you do it? You probably wouldn’t tweet it to them or post it on their Facebook wall. You would probably ping it to them on IM, send them an email, or…

Three Tips for Trending on Twitter

Trending on Twitter is a powerful way to create awareness for your brand, product or campaign. Over the last few years, SheSpeaks has developed and executed countless Twitter parties.  In this time, our party hashtags have frequently trended both across the US as well as worldwide in addition to generating tens of millions of impressions….

SheSpeaks 2014 Holiday Shopping Infographic

For the last 3 years we have fielded our annual Holiday Shopping Study. Since our respondents are representative of shoppers in the US, we tend to mirror and be predictive of holiday shopping patterns each year. This year, we find that the \”Power of the Review\” is worth noting. The SheSpeaks Holiday Shopping Study found…