Category Archives - Influencer Marketing

Finish Detergent Influencer Marketing Campaign

Blueprint for A Winning Influencer Campaign: Finish Detergent

The Association of National Advertisers (ANA) asked SheSpeaks to present with our client, Reckitt Benckiser, the maker of Lysol and Finish Detergent, about how-to develop and execute a successful influencer marketing campaign. Campaign Background In Q3 of 2019, Reckitt Benckiser wanted to build awareness for Finish Detergent with a new target consumer group, Hispanic women….

Influencer Marketing Done Right During COVID-19

During the Coronavirus crisis, brands and influencers MUST use good judgment when posting sponsored content. This Instagram post from actress Alyson Hannigan for Kit Kat’s new Birthday Cake flavor is a good example of how brands can effectively engage influencers now. The post has earned a 15%+ engagement rate representing a 650% increase over the…

Influencer Marketing and COVID19

We have been thinking about how influencer marketing should work during this unprecedented time. Should brands be engaging with influencers to create content now? Though we believe that influencer marketing is a viable and effective tool, even now, it must be managed with caution and careful messaging. (If you’d like to get right to the…

Influencers #FallinLava with Hershey’s at Walmart

THE CHALLENGE Competition in the chocolate market is fierce during the Valentine’s Day Holiday period.   The top candy brands are competing for the shopper’s dollars at retailers across the country.  Hershey’s launched a sweet Influencer campaign that led Valentine’s shoppers to Walmart for Hershey‘s Pot of Gold and new Lava Cake Kisses. THE SOLUTION Hershey’s…

New FTC Influencer Guidelines Released November 2019

Several years ago, with the explosion in popularity for the use of influencer marketing as a brand tactic, the FTC began publishing Influencer Guidelines.  As the industry evolves, the FTC has updated their guidelines several times in reaction to what’s happening in the marketplace. If you are an influencer or a brand that partners with…

ROI

How to Maximize Influencer Content ROI

Brands like Coca-Cola see strong ROI when utilizing influencer content on retail partner sites. If you use influencers to create content for your brand, you can use that content to help sell product on retail partner sites. Shoppers love seeing your product featured in influencer/user content. Influencer content integrated into retail sites sees at 2X…

product reviews

Product Reviews: What SheSpeaks Members Have to Say

Whether they are shopping for electronics, cosmetics, clothing, or something else, more and more women are turning to product reviews to help in their purchasing decisions. Some are looking up reviews before heading to the store, while others are looking up reviews while already in the store! We recently conducted a survey where we asked…

Post Its

How to Execute A Successful Influencer Campaign

Finding the right influencers to work with your brand is only one of the challenges. Ensuring that influencers create content that has the potential to move shoppers to purchase and results in a successful Influencer campaign is another. For brands interested in working with influencers to convince and convert shoppers, there is a recipe for…

shopping carts

Walmart Shopper Study May 2019

SheSpeaks conducted a Walmart Shopper Study by surveyjng Walmart shoppers between April 20-23rd 2019 to better understand their shopping habits. We were interested in learning more about how Walmart shoppers were approaching: Online shopping vs. in-store purchases Online grocery pick up and delivery Following are high-level findings and data from the study. SheSpeaks conducted a…

Social Networks

Influencers Adapt to Social Platform Changes

Influencers are everywhere – we see them in our feeds, on TV and in the media. What was once just a topic for trade publications has taken center stage in the mainstream media. So, it would seem that influencers are red hot with lots of wind at their backs, right? You might also think that…