Katy Kat muscially
Katy Kat 4
Katy Kat 4

Katy Kat CoverGirl

The objective of this beauty program was to create awareness of the CoverGirl Katy Kat collection and drive purchases at Walmart and Walmart.com. 13 influencers shared their experience with #KatyKatWalmart, and SheSpeaks targeted musical.ly power-users -“musers”- to create musical.ly videos featuring Katy Kat Collection products and a Katy Perry song. SheSpeaks hosted a giveaway with Influencer on Influencer Instagrams to create buzz and drive awareness.


  • Client

    CoverGirl
  • Key Metrics

    6.6M Impressions
    2.1M Reach
    2.7K Tweets