Venus Swirl
Venus Swirl

Gillette Venus Swirl Product Launch

To build excitement around the new Gillette Venus Swirl razor launch and to drive purchase at Walmart, SheSpeaks developed a YouTube, blog, and social sharing program. YouTube videos included comedy, morning routines, and shaving tips, and the 76 bloggers in the program created buzz around the new product. Influencer videos from the program were integrated into the brand site.

  • Client

    Gillette
  • Key Metrics

    24.7M Impressions
    4.9M Reach
    631K Video views