REPORT: How Is Shopper Consumption Changing?

In an effort to better understand how women are feeling about the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to the Coronavirus.

This is the 3rd survey that SheSpeaks has fielded on the Coronavirus. Our latest survey was fielded March 31st-April 4th 2020 and 1,629 respondents completed the survey. [Review the results of Coronavirus survey waves 1&2]

Topline Findings

Food Consumption of Grocery Items is UP: Overall consumption of grocery products is up with Snacks ranking #1. Not far behind are milk, eggs and drinks. While Beauty products and personal care purchase has decreased.

They are Cooking & Baking A lot More!: While people are at home they have significantly increased the amount of time cooking & baking.

They are Online & On Social: Women reported increases in visiting online news sites (51%), shopped online (34%), watching the news on tv/cable (56%), and talking to friends and family virtually (57%), on social media (46%)

The Coronavirus Crisis is Driving Uncertainty: Women report that uncertainty is by far their overriding emotion with 69% voting for this option. Close to 20% expect their income to decrease and 37% have already experienced a decrease in income.

Please see below report for more details and feel free to reach out with any questions to carol@shespeaks.com.