Tag Archives - shopper

REPORT: How Is Shopper Consumption Changing?

In an effort to better understand how women are feeling about the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to the Coronavirus. This is the 3rd survey that SheSpeaks has fielded on the Coronavirus. Our latest survey was fielded March 31st-April 4th 2020…

Influencer Marketing Hot Take: Feature Your Brand Expertise

When engaging influencers to market a service, humanize it and bring in an expert who can be featured in content as your brand’s expert. Let Influencers Crowdsource Questions from their Audience to Increase Engagement with Content INFLUENCER TIP: Feature an expert from your company in order to put a face to your service. Then allow Influencers…

Influencer Tip: How to Maximize Influencer Content ROI

Brands like Coca-Cola see strong ROI when utilizing influencer content on retail partner sites. INFLUENCER TIP: If you use influencers to create content for your brand, you can use that content to help sell product on retail partner sites. Shoppers love seeing your product featured in influencer/user content. Influencer content integrated into retail sites sees…

Product Reviews: Check out what SheSpeaks members had to say.

Whether they are shopping for electronics, cosmetics, clothing, or something else, more and more women are turning to product reviews to help in their purchasing decisions. Some are looking up reviews before heading to the store, while others are looking up reviews while already in the store! We recently conducted a survey where we asked…

How to Execute A Successful Influencer Campaign

Finding the right influencers to work with your brand is only one of the challenges. Ensuring that influencers create content that has the potential to move shoppers to purchase is another. For brands interested in leveraging influencers to convince and convert shoppers, there is a “recipe for success”- a process that can be followed to…

Walmart Shopper Influencer Study May 2019

SheSpeaks surveyed Walmart shopper influencers between April 20-23rd 2019 to better understand their shopping habits We were interested in learning more about how Walmart shoppers were approaching: 1) Online shopping vs. in-store purchases 2)  Online grocery pick up and delivery Following are high-level findings and data from the study. SheSpeaks conducted a similar study in…